Growth of online dating industry
In the last few weeks, e Harmony has launched a personal matching feature called eh that Langston says will combine the company’s huge database with a real-live matchmaker--for 00 a pop.And in May 2012, IAC launched Stir, which holds about 1,600 singles events per year nationwide.Now CEO Sam Yagan says they’re working on that feature.Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.That growth is already beginning to attract investors.
Online daters now spend more time on dating apps than they do on the sites themselves.
Still, those who break up can take solace that they’ll have plenty of help—from the likes of divorcedpeoplemeet.com, divorcedating.com, and justdivorcedsingles.com—in getting fixed up again.
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Meanwhile, Age specializes in setting May-December relationships.
The biggest players also are adding cross-over lines of business.