Rapid growth of online dating services
However, it is intensified by additional characteristics of the Chinese experience.In particular, the long-term implications of China’s One-child Policy have not only made it more difficult for the growing number of urbanized individuals to find a spouse, but have also raised the stakes for them to do so.Because this policy did not have the desired result, in 1979 the government enacted the One-child Policy, which restricted parents to one child, in some cases offering incentives to ensure compliance.
What is interesting about this industry is not only its rapid growth in a conservative society that frowns upon courting more than one person at a time, but also its potential to change the social norms that are part of dating both online and offline.
These marriage markets are a logical extension of the traditional Chinese matchmaking culture, where family elders drive the screening for, and selection of, their child’s future mate.
At the same time, however, there is an entirely different market in operation, one where millions of exchanges happen daily, and the “shoppers” are the singles themselves.
According to Shang-Hsiu Koo, CFO of Jiayuan, China’s largest online matchmaking website, what users value most in a potential match are education level, age, height and residency (in China, having a residency permit, in a top-tier city is highly desirable because only those with permits have access to public services and certain employment opportunities in that city).
In addition, for men today to be taken seriously, they must own a car and hold a deed to an apartment.