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The “My 1st Scooter Sparkle”, the same Radio Flyer but painted pink with glitter, retailed for .99. When questioned about the price difference between the two Radio Flyer scooters, Target referred to the extra cost of the pink scooter as a “system error”. Even children’s short-sleeved uniform t-shirts showed a gender price difference, with boys’ tops retailing for .95, while girls’ tops retailed for .95.

Anyone have a clue why the girl version costs extra?

Accounting for inflation, that figure is now closer to 35 per year.

If that figure doesn’t shock you, maybe this will: By the time a woman turns 29 (like me), she’ll have spent an estimated ,203 on the pink tax alone!

It’s not just retailers though that pass along costs onto female consumers, for really no other reason than to boost their own bottom line.

“I’ve been hit with the pink tax again,” she wrote in a column for The Guardian.According to a report in the Los Angeles Times, because income was once a determining factor in one’s ability to obtain credit, women were often denied as a result of earning less than men.A similar trend was found in the small loans market.Despite this growing body of research that it costs way more to live as a woman than a man, proposals to eliminate tampon taxes or other pink taxes don’t get very far.In New York, where a tax on menstrual products was eliminated, the state has recorded a million loss in tax revenue as a result. Jerry Brown vetoed a bill in 2016 that would have eliminated the state’s tampon tax for fear that the state would lose million in annual taxes. At Target, a red Radio Flyer “My 1st Scooter” marketed at boys retailed for .99.